objectified by gary hustwit

Everything we come across, has been thought through in the design process by one person or another.
Objectified depicts the design process as intangible; that different people will have differing ideas, differing opinions and that is what needs to be appreciated.

Designing for the extremes is important, as when the most and least extreme are standardised, the middle are bound to follow and adapt to what is comfortable. For example, when a peeler for people with arthritis is designed, the extra support and comfort will also be beneficial to the masses of people.
In any case, the designer needs to know what the consumer needs, even more so than the consumer themselves.

We are constantly making assumptions and judgements based on what we see and what seems conventional to us. The video mentions when things are clear and understandable people react positively. When design is  unclear or confusing, people may become frustrated and annoyed.

The concept of wearing in, not wearing out is rather interesting. As the product begins to age from the day of production, the ability to design a product to increase in pleasurability and comfort as it gets older would be remarkable. This is often the case when an emotional bond with the product is present, and thus the value of the item becomes greater.

The video provided insightful perspectives from several successful designers. By listening and learning to what they value, your own design philosophy is able to be built upon and nurtured.